Email marketing is one of the oldest marketing strategies till now. From small brands to global brands, everyone uses email marketing tactics to connect with their audience. In the era of social media,influencers marketing and paid ads email marketing deliver high Return on Investment (ROI).
This blog clearly explains to you what email marketing is? Is it really important?, how it works, its types, tools, challenges ,future and advantages in an easy way .
What Email Marketing Is?
Email marketing is nothing, it is just a process by which customers get all the notifications regarding sales, new arrivals, offers and so. Basically it is an activity by which customers engage with the product or brand and build a long term relation with the customer.
This email is sent to those customers who have voluntarily shared their email either after buying something or after enrolling or sign-up for information purposes.
