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Tools Used in Digital Marketing (Free and Paid)

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 The Digital Marketing industry is totally dependent upon skill and tools are used for  enhancing their skills for planning, executing and analysing the marketing strategies. Various tools help to improve…

Pay Per Click (PPC)

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One of the widely used advertisement models in the digital marketing field. This model allows businesses to display ads on digital channels and pay only when a user clicks on…

Career and Scope in Digital Marketing : 

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Digital marketing has become one of the fastest-growing career options in India. With the rapid rise of the internet, smartphones, e-commerce, and social media, businesses are shifting from traditional marketing…

Google Ads vs Facebook Ads : Brief Comparison

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 In the digital marketing world, paid ads play a very crucial role in generating leads, creating traffic, engaging the audience and in sales. Google Ads and Facebook Ads also known…

Ads in Marketing : A Complete Guide 

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Advertisement is not only limited though newspaper, TV and radio it is beyond all these .Now the whole world is chasing the social channels and spending most of the time…

Email marketing : A Complete Guide

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Email marketing is one of the oldest marketing strategies till now. From small brands to global brands, everyone uses email marketing tactics to connect with their audience. In the era…

Content Writing 

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In today’s modern world, everything is surrounded by content –like website blogs , social media posts, reels, tv advertisements, emails of promotion, sales behind all these one powerful skill known…