Copywriting is a skill which can attract customers’ attention that helps them to buy or invest in their service or product
- Buy a Product
- Click a Link
- Sign up for a course.
- Follow a brand
- Book a service
In short:
Copywriting = Writing skill to sell or persuade a product or service
What Do Copywriters Do?
A copywriter writes content for specific brands and services for their promotion, which attracts customers.
- Ads
- Website
- Emails
- Product description
- Sales pages
- Landing pages
The goal is conversion, not only information-based.
Difference between Copywriting & Content Writing:
| Copywriting | Content Writing |
| Sales, persuade and attract customers | Educate and informational writing |
| Short and powerful, like punchlines – Nike: just do it | Long and detailed, like blogs |
| Action-focused, like contact forms | Knowledge-focused, like search engines blogs |
| Ads, sales pages | blog, articles |
Example:
Writing content: “Digital marketing’s advantages”
Copywriting: Use our Digital UDAAN Batch to Become a Digital Marketer
Copywriting Types:
Sales Copy: Product and sales pages
Ad copy for Facebook and Google ads
Website copy: Services, Home Page, and About Us
Email copy: Promotional and follow-up emails
SEO copywriting: Combining Ranking and Selling
Basic Formula for Copywriting
AIDA Formula: Attention-Catch Interest-Inspire curiosity in the audience
Attention, Desire, and Catch Interest
Interest: Develop a sense of curiosity
Desire: Create a need
Action: Give instructions on what to do
For example,
“Struggling with weight loss?”
Interest: “Most diets fail because they don’t take metabolism into account.”
Desire: “You can lose 5 kg in 30 days with our plan.”
“Join now!” is the action.
Other Copywriting Formula:
PAS stands for Problem → Agitate → Solution.
FAB stands for Feature → Advantages → Benefits.
Clear, concise, compelling, and credible are the four Cs.
Examples of Real-World Copywriting
Instagram advertisement: “No gym. No diet. It only takes 20 minutes a day to burn fat 🔥.
“Book Your Free Consultation” is the website button (CTA).
“You’re making this skincare mistake” is the subject line of the email.
The Significance of Copywriting:
. Boosts revenue
. Increases consumer trust in a brand
. Increases conversions
. Increases the effectiveness of marketing
Without quality copy, even the greatest product fails.
Who Requires Copywriting?
. Companies
. Online advertisers
. Independent contractors
. Influencers
Brands (such as high-end stores like bespoke bridal clothing brands)
How to Learn Copywriting: An Introduction
. Study consumer psychology.
. Examine advertisements and headlines
. Every day, practise writing.
. Examine effective advertisements
. Study the fundamentals of SEO
